If I can be honest, I don’t know why I chose an old Eminem lyric as my URL.

Water gun to my head, I liked the idea of showing up as real.

Advertising may not seem like the kind of place where “real” hangs out. But great stories don’t need to be real. Like ads, they need a true insight, and a little personality.

This craft of real is the best damn part of my job.

When I’m not regretting my URL choices, I’m mixing up pretty drinks, teaching the next generation of ad creatives, and thinking about my smile lines. Yes, they’re real, too.

If that resonates, let’s get in touch. Working together makes the work better.

Cheers,
CH