ALAN WAKE 2
AW2 is a mind-bending horror game that blurs the line between fiction and reality. It’s freaky, meta stuff.
But sequels are intimidating if you don’t know the OG. Instead of selling the plot, we sold how it was told, corrupting our creative with meta twists on the campaign mediums you think you know.
SOCIAL META SERIES.
We recreated TikTok’s Duet feature and swiping UI in our videos, letting Wake’s story bleed into the 9x16 frame.
RECAP SPOT.
Our recap mirrored Wake’s dive into the abyss:
The deeper we went into his story, the darker the spot became visually and sonically.