ALAN WAKE 2
AW2 is a mind-bending horror game that blurs the line between fiction and reality. But sequels are intimidating if you don’t know the OG. We wanted horror gamers to see the meta experience, not just the plot. So our creative subverted the norms of our campaign mediums to convey AW2’s core theme: NOTHING IS AS IT SEEMS.
SOCIAL META SERIES.
We mimicked the UI of TikTok features like Duets and Stitch, and warped them to tell eye-catching, in-game vignettes.
RECAP SPOT.
The hero’s dive into an endless lake became the conceit of our recap.
The deeper we dove into his story, the darker the spot became.