DEATHLOOP
THE GIST
Deathloop is Kill Bill-meets-Groundhog Day: assassinate 8 targets in 24 hours, or the day — and targets — reset.
OUR CHALLENGE
This time-looping concept was tough to explain. With nothing else quite like it, our marketing had to make the concept click for players — without losing ‘em.
CREATIVE SOLVE
Instead of looking to games, we looked to film. Our audience knew time-loops from Tarantino and Nolan, so we leaned on cinematic cues to unpack the game’s style and design.
Role: Concepting, Scripting
Explainer videos tend to be slow and boring. Deathloop deserved better.
Our spot showed the time-loop in action by restarting itself over and over.
THE EXPLAINER.
Mographs visualized the game’s murder puzzle with style.
For this, I thank my showstopping AD, Earl Burnley.
We even scripted a Bond throwaway gag, and the game’s creator showed up to the shoot in a full suit. Slick, huh?
Watch the full Explainer video.
THE STORY.
As the spot unraveled, we added more visual intel to our target board. We also teased cryptic visuals to pose more questions that answers.
We visualized the story just like how our assassin hero would: with a target board.
…and we tied it together with a custom cue rooted in game’s 1960’s style.
We shared it on Spotify, where it has 250k+ listens.
Watch the full Story spot.
Role: Concepting, Scripting, Production Oversight
Role: Concepting, Scripting, Production Oversight
…and another bespoke Bond-esque anthem track, racking up 750k+ listens beyond the main trailer.
The client was so stoked, they pressed us limited-run vinyls of our custom music.
Watch the Full Launch Spot.
THE LAUNCH.
We turned DL’s “fight against time” theme into the launch’s conceptual engine…
…elevated with Bond title sequence-style visuals…
