FORTNITE
THE GIST:
Fortnite’s one of the biggest pop culture brands ever. If it’s trending, it’s here.
OUR CHALLENGE:
Organically launch and grow the 9x16 channel with gamers and non-gamers.
CREATIVE SOLVE:
Invite viewers to our party using the language of TikTok — not just the game’s lingo.
STATS WE’RE DAMN PROUD OF
76% More Engagement
vs. other, less cool gaming/entertainment
brands on 9x16.
1B Earned Views
since we crew’d up with Epic in 2021.
9M New Followers
which my strategist says is 143% channel growth. Wild!
THE SOCIAL.
When new stuff dropped, we crafted sketch-like concepts around ‘em.
When new trends popped up, we went from idea to done in 24 hours or less.
Eventually, we won enough client and community trust to get weird.
And I got to craft my magnum opus,
inspired by a favorite TV show. You know the one.
Role: Creative Social Strategy, Concepting, Scripting, Production Oversight.