FORTNITE
Fortnite’s one of the biggest pop-culture brands on Earth. The only place on Earth they hadn’t yet gone was TikTok. As their Social agency, we had to engage gamers and non-gamers with 0 media spend. So we flexed our competitive edge with a TikTok spin: FORTNITE IS WHERE TRENDS COME TO PLAY.
Since 2021, we’ve hit over 1B earned views, with 143% channel growth and 9M+ new followers.
SOCIAL.
When new trends popped up, we went from idea to delivered in 24 - 48 hours.
Eventually, we won enough client and community trust to get weird.
And I got to craft my magnum opus, inspired by my favorite TV show: The Office.