FORTNITE
Fortnite’s one of the biggest pop-culture brands on Earth. The only place on Earth they hadn’t dominated yet was TikTok. As their Social go-to, it was on us to sell the fun of the game, to gamers and non-gamers, with 0 media spend.
So we did what players do best, and flexed our edge with a TikTok-y spin: Fortnite is where trends come to play.
Since 2021, we’ve hit over 1B earned views, with 143% channel growth and 9M+ new followers. Wild!
SOCIAL.
When new trends popped up, we went from idea to delivered in 24 hours or less.
Eventually, we won enough client and community trust to get weird.
And I got to craft my magnum opus, inspired by my favorite TV show: The Office.