FORZA HORIZON
& MOTORSPORT
THE GIST:
Forza is the racing brand fueled by fandom, from pro-enthusiasts to casual speed-demons.
OUR CHALLENGE:
Racing games are everywhere, so we had to roll up with our own voice and lens.
CREATIVE SOLVE:
With immersion as our edge, we tapped into motorsport fandom and car couture to prove ourselves as pack leaders.
REALMS SPOT.
When players explore, they share snaps with Photo Mode, just like old fashioned postcards.
This insight led us to pitch a road-trip-style spot with bespoke postcards and a National Lampoon-inspired cue.
Watch the full spot here.
Role: Concept Development, Scripting, Production Oversight
SOCIAL.
101s. Hype-edits. And the nightmare of being passed.
If real or in-game drivers care about it, it’s on Forza’s page.
Role: Concept Development, Scripting, Production Oversight
THE PARTNERSHIP.
To elevate Forza and Xbox’s new controllers, we showcased them like flagship cars. Sound on, please.
Role: Concept Development, Scripting
VEHICLE REVEALS.
Drivers know the true thrill of racing hits at the starting line.
We re-envisioned the start lights to unveil the greenest, meanest Lamborghini you’ve ever seen.
Where you drive elevates what you drive. This in-game airstrip inspired our ignition sequence spot to re-launch the classic 1995 Mustang.
Role: Concept Development, Scripting, Production Oversight