FORZA HORIZON
& MOTORSPORT
THE GIST:
Forza is the racing brand fueled by fandom, from pro-enthusiasts to casual speed demons.
OUR CHALLENGE:
Racing games are everywhere, so we had to roll up with our own voice and lens.
CREATIVE SOLVE:
With immersion as our edge, we tapped into motorsport fandom and car couture to prove ourselves as pack leaders.
REALMS SPOT.
When players explore, they share snaps with Photo Mode — not unlike ol’ fashioned postcards.
This insight led us to pitch a road trip-style spot with bespoke postcards and a National Lampoon-inspired cue.
Watch the full spot here.
Role: Concepting, Scripting, Production Oversight
SOCIAL.
101’s. Hype-edits. And the nightmare of being passed.
If real or in-game drivers care about it, it’s on Forza’s page.
Role: Concepting, Scripting, Production Oversight
THE PARTNERSHIP.
To elevate Forza X Xbox’s new controllers, we unveiled them like flagship cars. Sound on, please.
Role: Concepting, Scripting
VEHICLE REVEALS.
Drivers know that racing’s true thrill hits at the starting line.
We re-envisioned the start lights to intro the greenest, meanest Lamborghini you’ve ever seen.
Where you drive elevates what you drive. This airstrip inspired an ignition sequence to (re)launch the classic 1995 Mustang.
Role: Concepting, Scripting, Production Oversight