The Elder Scrolls: Oblivion

The 2025 Remaster of The Elder Scrolls IV: Oblivion wanted to recreate the magic of the 2005 original. Trouble was, most of our audience wasn’t born in 2005.
Without nostalgia, we needed a hook for adventurers young and, uh, wise. So we reframed our throwback identity as timeless: no matter your age, heroism calls upon us all.

And when the dust settled, we hit 2.5M views in just 2 days.

THE LAUNCH.

Our spot had to call all adventurers to arms, so we chose the voice they would all know: Sir Patrick Stewart (The Emperor).


THE SOCIAL.


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Story & Launch AV, Social

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Brand Persona, Viz ID