The Elder Scrolls IV: Oblivion
The 2025 Oblivion Remaster aimed to recreate the hype of the 2005 original. Trouble was, most of our audience wasn’t even born by 2005. Without nostalgia, we needed a hook for young and, uh, very wise adventurers. So we reframed our throwback identity as a call to action: NO MATTER YOUR AGE, HEROISM CALLS.
When the dust settled, we hit 2.5M views in just 2 days.
THE LAUNCH.
Our spot had to call all adventurers to arms, so we chose the voice they’d all know: Sir Patrick Stewart.