ALAN WAKE 2
THE GIST
A mind-bending horror that blurs the line between fiction and reality.
OUR CHALLENGE
Captivate newcomers with elevated psychological terrors, and assure die-hard fans that the sequel’s worth the 13-year wait.
CREATIVE SOLVE
Let the horror story overtake our creative with meta twists on campaign mediums.
SOCIAL META SERIES.
Alan Wake’s horror story rewrites reality.
So we recreated the Duet feature within our videos, letting Wake’s world bleed into the vertical 9x16 frame…
…we also toyed with the UX through spots that “swipe” themselves.
Role: Scripting, Production Oversight
RECAP SPOT.
To bridge the 13-year gap between Alan Wake 1 and the sequel, our recap mirrored Wake’s dive into the abyss.
The deeper we went into his story, the darker the spot became — visually and sonically.
Watch the full Previously On recap.
Role: Concept Development, Scripting, Production Oversight