Indiana Jones & The Great Circle
THE GIST
Indy is back for a new adventure, set right after Raiders of the Lost Ark.
OUR CHALLENGE
Much of our audience hasn’t seen the films, and those who had needed to see us as part of the OG trilogy — not the modern franchise.
CREATIVE SOLVE
We entranced new fans with Indy’s irresistible charm, and proved our cinematic authenticity to returning ones.
CAMPAIGN STATS
#1 MOST
PRE-INSTALLED TITLE
of any Day One release on GamePass.
16 MIL.
TOTAL VIEWS
making us the most-viewed Xbox campaign of 2024.
16%
ENGAGEMENT
~3x the industry average.
THE REVEAL.
Our first spot had to capture all that makes Indy, Indy:
Role: Concepting, Scripting.
History, his allies, and globetrotting.
Jones’ rapscallion attitude guided the edit — and smolder stopdowns.
One outlet even covered our spot by proclaiming,
“video game Indiana Jones is hot!”
We even snuck in a archaeologically obsessive post-credits scene…
…which you can see in the full spot here.
INDY’S SOCIAL.
Believe it or not, Professor Jones and TikTok have a lot in common.
Like competing personas. Hardcore fashion. And frying pan hacks.
Role: Concepting, Scripting, Creative Production Oversight
THE LAUNCH.
We scripted Launch around a custom score medley, embodying the enigmatic tone of The Map Room: Dawn…
…before the horns of the iconic Raider’s March landed the plane on our campaign.
Hear and see the full Launch here.
Role: Scripting