Indiana Jones & The Great Circle

The OG action-adventure hero is back. But for Gen Z, that hero wasn’t Indy. It was newer names in gaming like Nathan Drake and Lara Croft. Our hero needed a reintroduction that didn’t rely on knowing his films. So we redefined what it means to play as Indiana Jones: STEP INTO ADVENTURE.

We became the #1 most pre-installed Xbox GamePass title of the year, with 16M+ total campaign views.

THE REVEAL.

THE SOCIAL.

THE LAUNCH.

Previous
Previous

Launch AV, Social